In most MSPs, sales runs through the owner. That’s not a failure, it’s the right starting point.
The problem is what comes next. Growth stalls at whatever the owner has time for, and the pressure to hire builds before anyone’s clear on what they’d actually be hiring for.
We’re hearing from MSP owners and sales leaders on what they built first, what they’d do differently, and what has to be in place before anything moves off the owner’s plate.





