A strong year starts with a pipeline you can trust. Too many MSPs head into Q1 with a list of “maybes”, leads that don’t fit, and sales activity that feels busy but doesn’t move deals forward. In this MSPs in Conversation panel, we’ll talk about what it actually takes to build a pipeline that converts, without relying on luck, discounts, or last-minute scrambling.
We’ll hear from MSP leaders and industry experts who’ve built repeatable sales and marketing habits that create steady demand and better-fit opportunities. From tightening your messaging and lead sources to improving follow-up and sales process, we’ll cover the practical shifts that help you win the right clients, shorten sales cycles, and start the year with momentum.
