Is targeting vertical markets the right move for your MSP? Join our panel of Australian industry experts for “Winning Strategies: Navigating Vertical Markets for MSP Success” to find out. This webinar explores the benefits of specialising in vertical markets, from operational efficiency to streamlined sales and marketing.
Targeting a specific vertical allows MSPs to deeply understand industry workflows, software, and pressures. This expertise leads to faster resolution, stronger trust, and a clear competitive advantage over generalist providers.
Specialisation sharpens messaging. When MSPs know their ideal customer profile, marketing shifts from “spray and pray” to targeted conversations, repeatable sales messaging, and stronger word-of-mouth referrals.
Highly regulated industries — like healthcare — create complexity that many MSPs avoid. Those who lean into compliance, security, and governance can deliver higher-value services and command stronger margins.
Specialising often means saying no to misaligned customers. Letting go of “good but not right” clients creates space to scale efficiently, improve service quality, and build long-term business health.
The best verticals often emerge organically from an MSP’s existing customer base. By analysing current clients, referral patterns, and team strengths, MSPs can validate a vertical before fully committing.
