Building a Successful Cyber Security Practice Within Your MSP

Is your MSP ready to thrive in 2025’s evolving cybersecurity landscape? With the start of a new year, the demand for cybersecurity is at an all-time high, and Australian MSPs are uniquely positioned to lead the way. But what does it take to deliver best-in-class cybersecurity services that are both effective and profitable? Spoiler alert: it’s not just about the tools—it’s about strategy, execution, and positioning. Join us for the first session of 2025, where we’ll unpack the key strategies, tools, and insights Australian MSPs need to build and scale a thriving cybersecurity practice. If you’re serious about growth, client satisfaction, and staying ahead of the curve, this conversation is not to be missed.

  • Growth & Strategy, Technology
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Key Takeaways

1

Cybersecurity Is Now Core to the MSP Value Proposition

Cybersecurity is no longer optional or a bolt-on service. With evolving threats, commoditised IT services, and increasing customer expectations, MSPs must embed security into their core offering to remain relevant and trusted.

2

Most Breaches Start with Basic Hygiene Failures

The majority of real-world incidents stem from fundamentals being missed — exposed RDP, no MFA, stale user accounts, poor password practices, and simple human error. Getting the basics right consistently delivers the biggest security gains.

3

Detection and Response Matter More Than Perfect Prevention

No environment is breach-proof. 24/7 monitoring, alert triage, and rapid response (via MDR or outsourced SOC services) are critical, especially since most attacks occur after business hours and go unnoticed without active oversight.

4

MSPs Must Have — and Test — Incident Response Plans

Many MSPs lack a documented incident response plan for themselves and their customers. Even a simple, well-understood plan is essential to reduce damage, meet legal and insurance requirements, and avoid costly mistakes during high-pressure incidents.

5

Successful Cyber Practices Start Small and Evolve

The biggest mistake MSPs make is trying to build a “perfect” cybersecurity offering before launching. The most successful providers start with a solid baseline, clearly communicate value and risk, use recognised frameworks, and continuously improve over time.

Featured Panelists
Ben Town
Hosted Network
Aaron Jacobs
Sophos
Elliot Seeto
Pax8

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