Employment branding gurus Sean Withford from Eloquent, Dean Mumford from West Technology and Brad Kaine from Kaine Mathrick Tech share practical tips in creating employer brand and Employee Value Propositions or EVPs that resonate with diverse candidates, compelling them to choose your MSP over competitors.
An Employee Value Proposition is the combination of the real employee experience and how the market perceives it. Ping pong tables and perks don’t drive retention — growth, recognition, purpose, and connection do.
With historically low unemployment and high competition for IT talent, MSPs are no longer buyers of talent — they are sellers of career opportunities. Clear storytelling about growth, values, and impact is essential to stand out.
Employees stay when they feel they are growing, valued, and that their work matters. Strong onboarding, development pathways, feedback loops, and transparent communication significantly reduce churn and replacement costs.
The biggest EVP mistake is promoting something that isn’t true. Successful MSPs amplify what their people already love about the business and fix internal gaps before marketing externally — alignment prevents costly churn.
Simple actions — personal videos with offers, pre-start check-ins, visible leadership engagement, and clear communication — cost little but dramatically improve candidate experience, acceptance rates, and long-term loyalty.
