The Rise of the Managed Intelligence Provider
Every few years our industry reinvents itself, and the gap between each reinvention keeps getting shorter. Box pusher became break-fix, break-fix became the MSP, the MSP became security-led, and Milan Rajkovic reckons the next shift is already here. In this episode, recorded live at the Catalyst conference in Sydney, the founder of Otto IT traces […]
What Being an MSP Actually Means Now
The role of the MSP is changing. AI is levelling the playing field, break-fix work is shrinking, and Australian MSPs who keep positioning themselves as “the IT company” are going to feel it. In this episode, recorded live at the Catalyst conference in Sydney, Daniel Butt, Director of Danet Technology, shares what it really takes […]
The Vertical Advantage
For years, “we support all businesses” was a perfectly good MSP pitch. Mark Whittington took the opposite path. As CEO of Ozdoc, he’s built a business focused almost entirely on healthcare, a vertical where the stakes, the language, and the definition of “critical” are unlike anything a generalist MSP deals with. We caught up with […]
Buy, Build or Partner: How MSPs Are Growing Through M&A
The MSP acquisition market has never been more active. Private equity is rolling up providers at pace, strategic acquirers are hunting for specialised capabilities in cybersecurity and compliance, and many long-standing MSP owners are having serious conversations about exit for the first time. Meanwhile, some of the most interesting growth stories in the market right […]
Filling the Whitespace: Finding The Hidden Revenue in Your Client Base
Your clients are buying technology from other vendors that you could be providing. VoIP, internet services, hosting, DNS management, mobility… the budget is already there, it’s just not coming to you. That’s whitespace and most MSPs have never even stopped to measure how much of it they’re sitting on. The reasons are surprisingly consistent: a […]
Price Pushback: How MSPs Are Closing Deals Despite Tighter Client Budgets
Client budgets are tighter than they’ve been in years. CFOs are scrutinising every line item. MSPs are hearing the same pushback repeatedly: “You’re too expensive,” “We need to cut costs,” “Can you do it for less?” The challenge isn’t that your services aren’t valuable, it’s that the old way of selling them isn’t landing anymore. […]
Meeting Market Demand: The Evolution of the MSP Offering
The MSP landscape is changing, and it’s changing fast. As customer expectations evolve and emerging technologies reshape the playing field, the question is: How is your MSP business adapting to meet this demand? In the next session of MSPs in Conversation, our panel of industry leaders explores how Australian MSPs are evolving their service stacks, […]
Sales & Marketing: How to Fuel the MSP Growth Engine
The hidden revenue killer for Aussie MSPs? A sales & marketing disconnect. Your sales team is chasing cold leads. Your marketing team is generating interest that never converts. Meanwhile, your competitors are locking in deals you should be winning. For too many MSPs, sales and marketing operate in silos—resulting in wasted budget, lost opportunities, and […]
Unlock AI for Your MSP: Driving Business Growth and Efficiency
AI is no longer a futuristic concept—it’s a profit-driving force that is transforming how MSPs operate, scale, and generate revenue. Beyond just selling AI solutions like Microsoft CoPilot, AI presents a major business opportunity to optimise operations, enhance service offerings, and create new revenue streams that boost long-term profitability. From automating repetitive tasks to delivering […]
Building a Successful Cyber Security Practice Within Your MSP
Is your MSP ready to thrive in 2025’s evolving cybersecurity landscape? With the start of a new year, the demand for cybersecurity is at an all-time high, and Australian MSPs are uniquely positioned to lead the way. But what does it take to deliver best-in-class cybersecurity services that are both effective and profitable? Spoiler alert: […]