Most MSPs start with a great story. The founder is the brand, the salesperson, and the evangelist all rolled into one. For a while, it works. Then growth stalls, the founder burns out, and marketing activities run on gut feel with no way to measure what’s actually working. In this episode, recorded live at the Catalyst conference in Sydney, we sit down with Anita Sheridan-Roddick, CRO at Baidam, and Vivienne Winborne, Senior Marketing Manager at One Little Seed.
Together they unpack what it really takes to transition from founder-led sales to a scalable, measurable marketing function, and why the brand itself eventually needs to grow beyond the person who built it.
